Are we behind?

Supplier announcements, articles, competitors’ testimonials: everything gives the impression that others have taken the lead. That impression pushes companies to act fast, often by launching trials to show they are moving.

Behind the announcements, the reality is more modest. Many companies have multiplied pilots without rolling out any of them, or handed out licences without changing the way they work. What makes the difference is not the starting date, it is the clarity of the direction taken and the ability to see it through.

• Announcements describe intentions more than results.A pilot presented at a conference is not yet a use in production.
• Rushing is expensive.Trials launched to catch up often leave abandoned tools and weary teams behind.
• Starting later lets you avoid others’ mistakes.The pitfalls are now known, and the technologies more mature.

1. 01Take stock of what already exists in your company, including unofficial uses.
2. 02Ask your peers what they have really put into production, not what they have tried.
3. 03Set a direction before a timetable: what AI should change for you, and why.

We help leadership teams turn this sense of urgency into a clear direction.

• Where do you start when you do not know where to start?→
• We already have ChatGPT or Copilot licences. Is that an AI strategy?→
• Why do our pilots never scale up?→
• How do you keep up with a technology that changes every month?→